Homebuyers have a strong preference for homes with green features but they are not necessarily willing to pay more for it, according to NAHB’s publication What Home Buyers Really Want.
While 94 percent rated ENERGY STAR appliances as desirable, a relatively modest 36 percent said ENERGY STAR appliances were essential. And though over 80 percent of home buyers are concerned about the environment, only 14 percent said they were willing to pay more for an environment-friendly home. Further, when responding to a hypothetical cost-benefit scenario, buyers on average revealed they needed a 14 percent annual rate of return to invest in energy efficiency up front.
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