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Building For Each Demographic

Baslaundryroomhouzzed on a Florida builder discussion panel, Lesley Deutch compiled a list of generation definitions and how builders are catering to each demographic.

1940s – Achievers (Ages 67 to 76)
These buyers stay active and live wherever they want. They favor urban areas and grandiose second homes near their grandchildren. Builders catering to this generation offer limitless customization, replacing older homes in desirable areas with new luxury ones. Outdoor living and entertaining is a high priority for this affluent group.

1950s – Innovators (Ages 57 to 66)
This affluent generation will innovate retirement to be about health and family, seeking multigenerational living and active retirement homes near their children. They may move several more times. Builders are offering communities with various amenities to attract this group.

1960s – Equalers (Ages 47 to 56)
This generation welcomes adult kids living with them. Empty nester life is more likely to include a remodel and they favor an open floor plan.

1970s – Balancers (Ages 37 to 46)
This generation gravitates towards multigenerational living, partially due to foreign-born preferences. Builders catering to this group offer a wide range of floor plans and large laundry rooms.

1980s – Sharers (Ages 27 to 36)
The sharers prefer urban rentals due to delayed marriage and children, however there will be a large demand for homes once they move to the suburbs for schools and affordability.

Source: John Burns Real Estate Consulting



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