The HomesUSA Alliance mission is to facilitate new home sales education for agents. Founded by Ben Caballero and Bob Hafer – they believe both builders and real eastate agents could benefit greatly from a closer working relationship.
To Ben and Bob, it was apparent that agents needed a comprehensive source of new home information, and better insight into how the building industry works. Agents do not always understand why builders do what they do, and the same is true for builders when it comes to their understanding of why agents do what they do. In examining the most common issues expressed by builders and agents, Ben and Bob concluded the solution was more targeted education.
In reading Bob’s bio one quickly understands he is eminently qualified in many home building and real estate areas with education being a strong point. Ben’s bio reveals his strong technology background and his new home sales production is without peer.
The Alliance is their way of giving back to an industry that has given them so much. Builders and agents are cordially invited to join them in promoting goodwill and understanding between home builders and agents.
HomesUSA.com®
HomesUSA.com®, a real estate industry pioneer, provides volume home-builders with a comprehensive REALTOR® marketing strategy. Case studies show HomesUSA.com’s clients sell homes 15 to 45 days faster than other builders. Included with the platform are professional photography, lead capture and forwarding, market monitoring, online reports, real-time notifications and more.
Launched in 2007, HomesUSA.com combines technology and expertise to create processes that save home-builders time and money. HomesUSA.com serves clients throughout Dallas/Fort Worth, Houston, Austin, and San Antonio. For more information about HomesUSA.com, please visit the company’s web site at www.homesusa.com.
Meet HomesUSA.com's Leadership
Ben Caballero
CEO and President
Bob Hafer
VP of Business Development
As the HomesUSA.com Operations Manager since 2006, Dinah assures that all systems and procedures run smoothly. She has worked in residential real estate for over 35 years, with expertise in property management of multi-family units across five states. She currently manages 60+ single family homes for the CEO of HomesUSA and is responsible for the day-to-day operations of the company throughout the Texas region. Prior to joining HomesUSA, Dinah was a Regional Investment Manager at Pinnacle where she was named Investment Manager of the Year in 2002.
Kim Brookins is a name well-known to HomesUSA.com clients. She joined the team in 2012 as MLS Department Manager to work with our builder clients and provide them with the tools they need to navigate our system. Kim manages all details of the listing cycle from entering listings into MLS, to maintaining and updating listings, and closing the listings once sold. She promptly attends to client’s needs and requests with superior attention and professionalism. Her background and knowledge are instrumental in working with IT to make improvements to the HomesUSA system.
David Cate joined HomesUSA in August of 2014 as Bilingual Assistant Program Manager. With a strong IT background, David manages software projects and is responsible for quality control. He collaborates with our team of software developers, testing the software and making recommendations for improvement. David also oversees our computer infrastructure to troubleshoot system issues and resolve in a timely manner. Most recently, David joined the MLS team to handle the processing of MLS requests and provide bilingual training on our Sales Accelerator System.
As a Bilingual Real Estate Agent, fluent in both English and Spanish, Anny joined HomesUSA to handle all preowned home sales and listings. She brings over 16 years’ experience including a vast knowledge of residential construction and master planned communities, real estate law, and new home sales. In 2007, Anny received special recognition from the Home Builders Association of Greater Dallas and was honored with the McSam Silver Award for Best Sales Professional with an average sales price under $150,000. She also received numerous awards in 2006 from KB Home including Top Closer of the Year and the Star Award.
Prior to joining the HomesUSA team, Laura worked in Mortgage Loan Servicing for seven years and worked for various construction companies for eight years prior to that. Laura attended school at Collin college in Plano Texas. She was raised in Cody Wyoming and has been in the Dallas Metroplex for twenty-six years. Laura now resides in Frisco Texas with her three children who are active in sports and after school activities.
