Click here to become a HomesUSAAlliance member



The alliance is a place where home builders and real estate agents can learn the complexities of their respective businesses and avoid common misunderstandings through education and the exchange of information.

As an agent your Alliance membership signifies your sincere interest in creating a better business environment that will benefit not only your financial growth, but your growth within the Real Estate and Building industry. By joining the Alliance, you signal your willingness to do your part in becoming a true new home industry partner.

There is no cost for agents to become members of the Alliance.

The Alliance will expand your opportunities to increase your income by opening a new source of inventory. It also provides knowledge via specialized education to make selling new homes easier and less stressful for you and your clients.

The Alliance website’s intent is to use its education and informational features to promote mutual goodwill and understanding between agents and builders to create more new home sales. It is not intended to be a lead generation website.

You may need to whitelist to make sure our emails are delivered to your inbox. Click HERE for specific instructions on how to whitelist us.

The vast majority of the “horror stories” are attributable to honest misunderstandings between well-meaning people due to the subtle differences inherent in the sale of new and re-sale homes. The Alliance believes that when both sides are aware of these subtle points, they will deal with these differences in a more constructive manner.

Builders use specific lenders because they know they can rely on them to perform. Builders need to know a sale will close when agreed. Not all lenders understand how important that is to a builder. After all, the most important issue is to have a successful closing, not who makes the buyer’s loan.

If builders closed sales through multiple title companies in different locations, with different personnel and procedures a certain amount of inefficiency would occur, and closings could be delayed. When builders start homes, their title company creates and maintains a file which can help homes close quicker.

TREC contracts are not designed for volume builders. Texas law allows sellers to use a real estate sale contract if it is written by an attorney. Builders build homes with their own money or borrowed funds. If the buyer does not complete the purchase, the builder incurs significant costs until the home is sold to someone else. In addition, they build different types of homes in different municipal areas. They have constraints imposed by lenders, insurance companies, city inspectors and others. Because in addition to being the seller, builders create the home, warrant the home, and in some cases, have developed the building site, they have a unique set of responsibilities that must be addressed when they sell homes.

New home construction is subject to conditions and events not encountered in a re-sale home. Weather, material delivery, city inspections, accidents, theft, vandalism, and other variables are beyond builders’ control. You can be certain that a builder wants to close as quickly as possible to end their daily cost of interest, utilities, insurance, property taxes, maintenance, and risk of damage.

The Alliance is available to discuss your builder issue and possibly make suggestions but does not provide mediation services or legal counseling.

The alliance founders are Ben Caballero and Bob Hafer. Ben owns, the leading provider of REALTOR® marketing services for builders. Neither Ben nor Bob have a current or anticipated interest in a home building company. However, they both have many years’ experience in the home building and real estate industries. Read more about them HERE.

Got a question?Contact us!

Create Agent AccountCreate Builder AccountCreate Vendor Account


Log in with your credentials

Forgot your details?