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Increase Brand Awareness and Good Will with Agents

The HomesUSAAlliance mission is to facilitate new home sales education for agents that promotes understanding between the real estate agents and home builders. Founded by Ben Caballero and Bob Hafer, they believe both industry segments could benefit greatly from a closer working relationship. It was apparent that agents needed a comprehensive source of new home information, and better insight into how the building industry works. In examining the most common issues expressed by builders and agents, it was concluded that the solution was targeted education.

The 2-day, New Home Sales Agent Certification Program presents a unique opportunity for exposure with a targeted audience – real estate agents. Take advantage of our sponsorship programs to attract attention and drive influential professionals to homes. To learn about Program Sponsorships contact Bob Hafer at

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