“It takes several years to build a strong reputation, but just seconds for it to crumble.”
Google Consumer Surveys found that when making a big purchase, more than 67% of consumers say their decisions are influenced by online reviews. If they discover several negative reviews about a company, its products or services, they’re likely to take their business elsewhere.
The NAHB NOW blog has shared important steps to safeguarding your online reputation. It gives you direction on where to start, how to amplify the positive reviews and never fight fire with fire. This information is invaluable to builders, agents and vendors.
Read more at the NAHB NOW blog.