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Should I Consider Selling New Homes?

Are you thinking about selling new homes? With competition so intense for resales it may be the right time to take the plunge. Here are some helpful tips to help you get started with what I know will be a great opportunity to increase sales and income.

  1. Start looking for builders who specialize in the kind of homes your client’s desire. Do your clients like small “craftsman” style construction? Maybe the type of clients you serve like ultra-modern design. Or maybe your clients are looking for that one-of-a-kind home. The key is to pick a builder that focuses on building homes that satisfy the majority of your clients. And that means research and communication.
  2. Talk to previous clients of the builder you select. Ask them, “Did you get what you wanted? Was the home completed on time and on budget? If there were any corrections, were they handled quickly and efficiently?” If the homeowner is willing, visit their home or at least look at it carefully from the outside.
  3. Check the builder’s credentials. Make sure they’re financially solvent. Check with their subcontractors. Check ratings agencies.
  4. This is a must … choose builders who are good communicators. Builders often have to explain why some ideas won’t work, or why designs have to be tweaked. Find someone who you can trust and with whom you have good rapport. Also, be flexible, and listen to your builder’s ideas. An experienced professional usually knows what will work and what won’t. Ask the builder to show you pictures of houses they’re most proud of. Maybe your client will prefer the builder’s designs to their own.
  5. If you want a basic house, work with a “production builder,” who has a standard product offering that is often lower-cost. If you want a full-custom job, work with a more experienced and likely more expensive builder, so your client gets exactly what they want.
  6. Be sure you understand the builder’s service and warranty policies and procedures. No home is ever going to be built perfectly. It is a builder’s willingness to correct their mistakes that separates the good builders from the just okay builders. Never forget you are referring the builder and your client will hold you responsible.

Selling and building a new home can be a fun and exciting experience. If you are worried that you just don’t know enough about the new home process you may want to consider attending MetroTex New Homes Sales Certification seminars.  There are 6 new home seminars and you earn 12 CE credits. You will learn how to develop a relationship with a builder or the builder’s sales agent. You will learn the ins and outs of green building and the different construction processes a builder utilizes during the construction process. To learn more about each seminar or about the certification you can call or email Bob Hafer at or 972-795-5926. I look forward to talking with or seeing you in an upcoming New Home Sales Certification Program seminar.

Also, consider connecting with HomesUSA Alliance Builder members today. In addition to other incentives, Agent Alliance members receive an additional $500 bonus for each sale of a participating Alliance builder member’s home where they are the procuring cause. Join Free Today →

With my best wishes for continuing success, good luck and good selling.


Bob Hafer has been a leader in the housing industry for 40 + years.  His extensive experience gives him unparalleled insight into the mysteries and marvels of home buying and selling. His background includes new home success in consulting, management, administration, sales, marketing, merchandising, research and sales training.  In 2009, to complement his new home experience, he earned his real estate license. He is currently the VP of Business Development for In 2016 Bob co-founded with Ben Caballero. Its mission is to connect Builders and Realtors through communication and education. Contact Bob at or call him at 972-795-5926.


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